Start by asking "What are some of your viewing habits?" and lead into the great promotion that SHOWTIME is offering. Always know more info than necessary about the product you are selling. The SHOWTIME Bimonthly Highlights sheet is a good way to brush up on some of the features that are offered.
The great thing about SHOWTIME is that new seasons of original series start throughout the year which means there's always something new to watch, plus you can catch monthly events, comedy specials and ground-breaking documentaries.
SHOWTIME has always been my favorite premium channel. SHAMELESS is my favorite series. While talking with customers I always mention SHOWTIME ON DEMAND® and how convenient it is. I also mention the SHOWTIME ANYTIME app after asking if they have a smart phone or tablet. The SHOWTIME ANYTIME website is also helpful to talk about for customers that only have a laptop or computer.
"While I'm processing your request, I wanted to let you know that SHOWTIME is available to you for only $____ right now, which includes SHOWTIME HD®, SHOWTIME ON DEMAND, SHOWTIME ANYTIME, and much much more -- now that's a great value!"
I offer value. I share my knowledge of past (The L Word, Queer as Folk, Dexter®) and present shows (Masters of Sex), and even if the customer is cancelling another premium I ask the customer to consider trying SHOWTIME. There are movies and TV series plus the content changes every month.
To sell SHOWTIME, just remind customers about how many exciting series are on the network: Shameless, The Affair, and Homeland! All exciting, all new, and all available On Demand.
"When I see that a customer has our sports package I like to let them know about the fantastic SHOWTIME Sports® programming, including 60 MINUTES SPORTS. For my customers who consistently order PPV boxing events I let them know about the SHOWTIME CHAMPIONSHIP BOXING® option. For the NFL fans in the fall, I offer SHOWTIME so they can get INSIDE THE NFL. SHOWTIME has awesome sports programming!"
You mentioned you're really busy, SHOWTIME ANYTIME is the perfect fit for busy customers on the go! Did you know that you can take SHOWTIME with you wherever you go, on your tablet or phone - and watch what's currently airing LIVE with the SHOWTIME ANYTIME app? And, it is FREE with your SHOWTIME subscription!
I tell customers they won't have to worry about missing or recording any of their favorite SHOWTIME series or original movies with SHOWTIME ON DEMAND. They can find a whole library of categories, just at the touch of a button!